“Blending commerce with social responsibility”
When Konark looked to deepen its brand presence at the grassroots, Lotus Avio designed a high-impact experiential campaign that skipped billboards and took the brand straight to public squares through high-energy Nukkad Nataks (street plays) — blending commercial advertising with social-welfare awareness.
Street theatre breaks literacy barriers, invites participation and leaves a lasting emotional impact. We managed the campaign end-to-end across the state: educating consumers on Konark's product quality and durability, while promoting messages of environmental sustainability, community safety and responsible construction.
Our campaign strategy
Scriptwriting
Engaging, humorous, emotionally driven scripts personifying everyday consumer struggles solved by Konark's products.
Local-dialect talent
Talented theatre artists performing in local dialects for absolute connection across squares, markets and village blocks.
CSR + product balance
Acts structured so social-welfare messages naturally positioned Konark as the sustainable gold standard.
Crowd-drawing jingles
Pre-recorded catchy jingles and anthems from our studio that pulled crowds to the squares instantly.
